Our Ambition, Mission & Values

Our mission

Baby Godiva is Coventry’s baby bank and supplies free of charge pre-loved and new nursery items and consumables to families in need, helping to recycle and provide for those that may not be able to afford them. We collect, sort and redistribute essentials, primarily for babies aged 0-12 months but we also support older children where possible.

Our ambition

Baby Godiva exists to ensure babies and young children are happy, healthy and safe. This is only possible when families can provide their children with the best possible foundation in life. To achieve this, families need to be able to meet the material needs of their children.  I aim to alleviate the burden on families when this is not possible.

Families often look to their support networks for assistance in providing their children with the best possible start.  Many are supported by their relatives and social networks, but for others, they may be more reliant on government and welfare supports.  Social workers tell me so many sad stories of those in need and it can be quite overwhelming. 

I dream of every baby sleeping in a safe space, with warm bedding. I want every baby to have clothes (and importantly, clothes that fit) and dignity in a clean body and have a clean bum. I want every baby to be nourished by milk, in whatever form and by whatever delivery method and I want each family to be able to get to places of necessity or enjoyment with their child. If you share my dream, please help Baby Godiva make it happen.

Our values

Our values are the fundamental driving principles for our work.

  • Respect: For ourselves and each other.
  • Community: We live, and thrive, in a community that supports each other.
  • Integrity: We strive for excellence in everything we do.
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